B the change that we seek.

I’m at a point in my life where both my kids are at school and now, along with managing their busy schedules and supporting them on a day to day basis, this is now my time to get back into my career and start to carve out a path for my future. It’s scary and exciting, but a lot of transition has occurred over the past 10 or so years since I really worked full time. The world is very different, and as a working mother I feel so grateful for the amount of flex we are now afforded, but so too is my head! Expansive, worldly, wiser, knowing, and much more certain of what I will and won’t accept than ever before! I’m clear on my values and whats important to me and my young family. As part of my search, I’ve been looking at lots of brands and companies – wanting to find the truly right fit – because, life is too short to not enjoy what you are doing everyday. My life and work spill onto each other and I want to make sure that if I am not with my kids teaching and helping them, then I am doing meaningful and purpose led work, that makes a difference to this wonderful world we live in. If our values are aligned, the rest will fall into place.

One overarching theme of the positive ethos and values that I aspire to is the B corp movement. Certified B Corporations are a new kind of business that balance purpose and profit. They are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. “It’s a platform and a badge, per se, for a community of leaders and drives a global movement of people using business as a force for good.” It goes on to say, that beyond profit, every business should have a Why, so what’s your why?

The aim of a the B Corporation is to create a “global culture shift to redefine success in business and build a more inclusive and sustainable economy. All companies and investors are responsible for the impact of their decisions on all stakeholders and the economic system as whole — as demonstrated by Certified B Corporations that have adopted benefit governance and promised to use business as a force for good.”

The thing I like the most is that a B Corp doesn’t just evaluate a product or service; it assesses the overall positive impact of the company that stands behind it. And increasingly that’s what people care most about!

As B Corporations and leaders of this emerging economy, B corps believe:

  • That they must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

I’m thinking of a recruitment platform that only advertises jobs with B corps, what do you think?


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